AMD is looking to strengthen its position in the mobile market

The mobile industry is now one of the biggest platforms to develop for. So much so that traditional PC business are clambering to leave a mark. Intel have made the move and it now looks like AMD are furthering their hold on the market. They are also developing their own system-on-chip or application processing unit (APU), which will power tablets and laptops. AMD showcased the chip at their Future of Compute event. 

Chipmaker AMD has spent the last couple of years trying to get out of Intel’s way. AMD used its Accelerated Processing Unit (APU) technology to develop semi-custom chips for the Sony PlayStation 4 and Xbox One. It pivoted to dense, low-power servers using x86 and ARM cores. And the company launched a new line of processors for embedded markets such as gaming machines, digital signage, medical imaging, industrial, thin clients and communications gear. Along the way, though, AMD began losing ground in markets that still generate the bulk of its business, starting with Opteron x86 servers, and more recently with PCs and graphics.