Android Ad Impressions Come to A Screeching Halt

If there is one thing that Android really needs to have happen, it is that advertising needs to remain positive on the platform. This it true for two reasons: it gives developers incentive to develop for the platform and it provides developers income, from which they might not be getting from application purchases. But the recent news could be disheartening for those who are looking to jump in and develop free, ad-supported applications for Android. The news is that ad impression growth has slowed on Android. Even more interesting is that it is rated to be roughly the same as iOS, with both platforms display 38 percent of the ad inventory on the Millennial Media ad network. Considering that applications don’t appear to be winning user’s wallets on the Android side, advertising needs to become more effective for Android to continue its growth. But even though this news is somewhat disappointing, Android’s future is still looking bright, even if others would argue differently. Either way, I’m sure RIM and Palm would be happy to have numbers anywhere near that.

Disclosure: Some of the links in this article are affiliate links and we may earn a small commission if you make a purchase, which helps us to keep delivering quality content to you. Here is our disclosure policy.

James Mowery
James Mowery
James Mowery is a passionate technology journalist and entrepreneur who has written for various top-tier publications like Mashable and CMSWire.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular This Week
Similar Stories
TikTok in the US
Impact

What’s Next for TikTok in the U.S.? Billion-Dollar Bids and High-Stakes...

Fatimah Misbah Hussain
Fate has not been kind to TikTok in US lately, with tantrums of a legal battle between political turns and...
Trump fires FAA Staff
Infrastructure
“You are fired!” seems to be apparently the new in-flight announcement. As Commercial aviation is the art of balancing both...
Grok 3 AI Model
Innovations
Artificial intelligence has evolved rapidly along with xAI certainly taking up the challenge with the launch of Grok 3 AI...