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Apple buys a social media analytics firm called Topsy

Apple is not known for being social — rather, it is known for being buttoned up about everything it does. But on Monday, the company confirmed that it had bought Topsy Labs, a research company that could help Apple better understand what people are talking about on social media networks like Twitter.

While there are some Apple executives, such as Phil Schiller, who are pretty active on social media such as Twitter, Apple as a company isn’t. Facebook and Twitter posts are rarely seen from the Cupertino company, which is why it is a little odd that Apple would acquire a company that specializes in Twitter analytics. According to The Wall Street Journal, Apple has recently bought Topsy, a San Francisco-based company that managed to net about $200 million in the deal with Apple.

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Written by Connor Livingston

Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.

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