Apple could unveil new Apple TV next week

While many expect Apple to introduce a new generation iPhone at a big media event next week, there is some evidence that suggests a refreshed Apple TV could be unveiled instead.

That is the conclusion of Panjiva, a New York-based global trade intelligence platform that laid out its case in a company blog post Tuesday headlined “It’s not an iPhone.” Through a review of bills of lading filed with the US Department of Homeland Security for shipments Apple received recently, Panjiva found the following trio of “set top box”-related shipments: