The iPhone 6 and iPhone 6 Plus are officially available to purchase in China today, though that hasn’t stopped Chinese Apple fans from getting their hands on the new phones ahead of time. The launch, which was delayed by about a month, was apparently met with low-key enthusiasm and relatively short lines.

Apple launched its latest iPhone in China on Friday morning. But unlike some past debuts for its new gadgets, the event was decidedly low-key. About 100 customers waited in line Friday morning outside Apple’s store in Beijing’s upscale Sanlitun shopping district, which opened its doors at 8 a.m. for buyers who had pre-ordered their new wares—the iPhone 6 and iPhone 6+. That was in part because the phone also went on sale at midnight elsewhere, including offices of China’s biggest telecom carriers.