When Apple introduces new iPhones on Tuesday, as everyone expects them to do, the company that practically created the smartphone will face an unusual task: keeping up with the competition.

There’s still plenty to be said for the iPhone’s sleek, simple design, easy-to-navigate operating system and tidy “closed garden” app environment.

But as phones running Google’s Android operating system, particularly Samsung’s, have gained in popularity, iPhone owners have increasingly found themselves looking around and wondering, “Why can’t my phone do that?”