Concern for the environment has been shown to make a company more attractive to consumers, which is why its no surprise that technology companies jump through hoops to make themselves more environmentally friendly. Leading the charge is Apple, as usual, which just issued its annual Environmental Responsibility report, highlighting how much progress the company has made over the past year as it continues to reduce its greenhouse gas emissions.
Apple on Monday issued the 2015 edition of its Environmental Responsibility report, trumpeting attempts to reduce the company’s contributions to problems like climate change and resource depletion, while admitting gaps in managing its carbon footprint. As with last year’s report, Apple stated in the new document that it has three main priorities: limiting climate change through renewable energy and power efficiency, conserving resources, and pioneering the application of “greener” materials in products and processes. The company reiterated, for instance, that all of its datacenters are powered by renewable energy sources such as solar, wind, biogas, geothermal, and “micro-hydro” power. In terms of efficiency, the company claims to have reduced the average total greenhouse gas emissions during product use by 61 percent since 2008.
