Pfeiffer Report analysed all the major app store and rated them based on search, discovery assistance and content curation, an App Store Maturity Evaluation Grid, and user experience friction. According to the new analysis, Apple’s app store is “more mature” than Google’s
Apple’s App Store was rated the most mature overall, according to a new analysis from Pfeiffer Report. The App Store, which changed the mobile landscape upon its introduction, got higher overall scores than both Google’s Play Store and Amazon’s Appstore. The Play Store placed second behind Apple’s offering, and Amazon’s app repository came in last.