Apple’s foray into the automotive market is a popular topic nowadays. The latest rumor about this venture comes from Bloomberg which claims that Apple wants to begin production of the electric and potentially self-driving vehicle as early as 2020. Considering that most cars take 5-7 years to develop, it’s clear that Apple has some pretty aggressive goals.
Apple Inc., which has been working secretly on a car, is pushing its team to begin production of an electric vehicle as early as 2020, people with knowledge of the matter said. The timeframe — automakers typically spend five to seven years developing a car — underscores the project’s aggressive goals and could set the stage for a battle for customers with Tesla Motors Inc. and General Motors Co., both of which are targeting a 2017 release of an electric vehicle that can go more than 200 miles on a single charge and cost less than $40,000. “That’s the inflection point — the proving ground — that brings on the electric age,” Steve LeVine, author of “The Powerhouse,” a book about the automotive battery industry, said on Bloomberg TV Thursday. “Now you have Apple coming in and this is critical mass. Was GM really going to be able to match Tesla? Apple can.”
