Apple’s share of the tablet market is shrinking pretty fast


It’s not just the tablet market as a whole that’s shrinking, the iPad’s dominance over said market is shrinking as well. Apple and Samsung’s share of the tablet market has declined year-over-year while Huawei and LG’s share of the market is increasing at a rapid pace. This marks the sixth quarter in a row that the iPad’s sales have shrunk. 

While the Apple iPad held on to its position as the leading tablet brand worldwide during the June quarter, the gap with other tablet makers shrank — as did the market overall, according to IDC research data released on Wednesday. Apple’s share slipped from 27.7 to 24.5 percent year-over-year, owing to a drop in shipments from 13.3 million to 10.9 million, IDC said. This appears to have partly been the result of gains by Lenovo, Huawei, and LG. Lenovo’s share rose from 4.9 percent to 5.7, while Huawei increased from 1.7 to 3.7, and LG jumped from 1 percent to 3.6. Samsung, Apple’s leading competitor, saw its share slip a percentage point to 17 percent. The “others” category — representing numerous smaller vendors — dipped to 45.6 percent of the market from a previous 46.7.

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