AT&T and Uber are teaming up to offer free in-car entertainment

Rather than offering better prices to persuade customers to choose it over Lyft, Uber has decided to lure people in with free entertainment. The company has joined forces with AT&T to start streaming football games in a handful of cities over the next couple of months. Using seat-mounted tablets with the AT&T U-verse app, riders will be able to stream football games for no additional cost. However, this is more of a promotion for the U-verse app than a long-term plan for Uber to compete with Lyft.