With over 80 million people using BBM everyday it’s no surprise that BlackBerry is trying to improve BBM experience. The company’s new social network, BBM Channels, will allow companies and celebrities to directly engage with fans and will help generate revenue through BBM.

As part of BlackBerry’s push to attract more people to BBM, the Waterloo company on Tuesday officially began rolling out its own social network, BBM Channels, which is a Twitter-like service that’ll allow companies and celebrities to directly engage with fans. The company said its social network will be built into its BBM messaging service—available first to BlackBerry users—which will soon be preinstalled on some Android devices across Africa, India, Indonesia, Latin America and the Middle East.