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BlackBerry wants to start releasing fewer smartphones every year

By Jesseb Shiloh1 min readGoogle News

Reductions, reductions, reductions. That’s been the gist of BlackBerry’s strategy these past couple of years, and not just with the company’s workforce either. According to CEO John Chen, the struggling company has decided to reduce the number of smartphones it releases every year from four to two, or even down to just one device. This model works well for Apple, but BlackBerry is FAR from Apple and whether the company will find more success with this move remains to be seen.

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