BMW has launched its own car-sharing service

The rise of ride-sharing services and self-driving cars has allowed technology companies to muscle their way into the automotive industry, and many automakers aren’t happy about these foreign companies encroaching on their territory. Most major automakers have already started pouring billions of dollars into developing self-driving technology of their own in order to combat the likes of Google, but only a handful are fighting back on the ride-sharing front as well. One of those automakers is BMW, which launched its own car-sharing service, known as ReachNow, in the United States on Friday, which isn’t quite the same as Lyft or Uber, but it’s in the same vein.