People love watching videos. More time is spent on YouTube and other video channels than just about any other online activity. Branding is the way that they’re really making a difference for businesses on the web.

Marketers can become obsessed with video view counts and completion rates — and for good reason. Videos are expensive and time-intensive to create, so they want to make sure they’re getting ROI. Creating a branded video that shares well and resonates with your audience requires a finely honed skillset, and it’s easier said than done.