BuzzFeed wants to track how content spreads using Pound

The problem with tracking how content spreads on social media is that, while tracking how something spreads through a single network such as Facebook is easy, tracking it across multiple networks is much harder. This is where BuzzFeed thinks it can be of assistance, and as one of the kinds of viral content at the moment, it’s certainly in a position to do so. This assistance comes in the form of a new technology known as Pound.