https://www.youtube.com/watch?v=HypOO2Tqs2o
Canada is great. The meds are cheap, we’re easy on pot and we love beer. what’s not to like?
But the Canadian Tourism Commission wants to really push this message in the US, and they’ve come up with a pretty innovative and cool way to do it.
As the video shows, The CTC setup giant live action murals around New York, Los Angeles and Chicago showing a stream of tweets about Canada and tourist’s wonderful experiences in Canada.
Staff show passersby how to interact with the giant screens showing hundreds of images and messages containing Canadian propaganda.
This is certainly a better approach than TV commercials or handing out flyers – kudos to you, CTC.
As a Canadian that is pretty sweet. I would recommend checking out Montreal, anywhere in BC and of course Toronto.
This is such a cool idea. I bet it was a lot cheaper for them than the usual ad campaign too.
Does anyone know where this is in Chicago? I am going there in August.