Millennials are a notoriously difficult demographic to attract, because growing up with digital media has made is so that their tastes and preferences are vastly different than previous generations. In an effort to attract millennials, businesses have had to look at what’s popular with them and then figure out how to work those things into their own products and services, with varying degrees of success. Fortunately for the gambling industry, attracting millennials might be as simple as transitioning from chance-based games to skill-based ones, and making casinos more like arcades.
