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The insight section is the hub for deep analysis and commentary, it will keep you updated with the in-depth reviews. It provides clarity on complex trends, topics and innovations into easier form to make it convenient for the reader to understand. The section offers an ease on the evolving tech world to everyone, be it a professional, casual observer or an enthusiast.

The quiet approach to cuts and streamlining seems to be working for Yahoo’s Marissa Mayer

The quiet approach to cuts and streamlining seems to be working for Yahoo’s Marissa Mayer

There are a couple of ways that a company can go about making staffing reductions. They can rip the bandaid...

Good guy Tim Cook has compensation adjusted to reflect performance

Good guy Tim Cook has compensation adjusted to reflect performance

It isn't often that CEOs negotiate a worse deal than the one they're offered. Apple's CEO Tim Cook isn't your...

How branding posts set up power posts on Facebook

How branding posts set up power posts on Facebook

There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others...

@SFGiants debut the @Cafe

@SFGiants debut the @Cafe

 The San Francisco Giants may be a few games behind the Diamondbacks for first place in the NL West, but...

Restaurant searches just got more interactive on Google

Restaurant searches just got more interactive on Google

Google innovated the way people find their next meal or drinking hole yesterday by adding a carousel of local restaurants...

The art of getting retweets (with addendums)

The art of getting retweets (with addendums)

There really is more art than science when it comes to getting retweeted on Twitter. For individual influencers and organizations...

Fine, there are two exceptions to the “no cats or dogs” rule on Facebook

Fine, there are two exceptions to the “no cats or dogs” rule on Facebook

For a few months now, I've been discussing the idea that local businesses should never fall into the trap of...

Vinstagram? How a Vine-like feature on Instagram could change Facebook

Vinstagram? How a Vine-like feature on Instagram could change Facebook

Anyone who loves the Vine app for Twitter knows two things - it can be a lot of fun and...

An out of this world project

An out of this world project

Google has added a brand new venture to its roster, Project Loon. Loon allows people to connect to internet, not...

Is Microsoft crazy to offer $100,000 for Windows Phone 8 apps?

Is Microsoft crazy to offer $100,000 for Windows Phone 8 apps?

The short answer: no. The longer answer is that they have to do something. When Microsoft first made the jump...

Use social media to educate consumers… and possibly blow their minds

Use social media to educate consumers… and possibly blow their minds

The days of businesses focusing their efforts on entertaining their fans on social media are behind us... at least they...

Bieber reaches 40 million Twitter followers… kind of

Bieber reaches 40 million Twitter followers… kind of

In recent years, social media has become the fuel to boost celebrity popularity. Whether it’s Amanda Bynes tweeting about whom...

Highlights from the Apple WWDC Keynote 2013

Highlights from the Apple WWDC Keynote 2013

The tech world has been buzzing for the past 24 hours with news from Apple’s WWDC 2013 Keynote. Apple hosted...

Samsung bares its teeth and takes a bite out of Apple

Samsung bares its teeth and takes a bite out of Apple

Round one of the epic battle between Apple and Samsung started last year. The patent war began when Apple accused...

IBM starts cutting employees after first earnings shortfall in 8 years

IBM starts cutting employees after first earnings shortfall in 8 years

For decades, International Business Machines Corporation, better known as IBM, has been one of the most solid representatives in the...

The iOS 7 features visualized

The iOS 7 features visualized

It's an all new design, and while many aren't very impressed early on, it's still going to get  a ton...

Four types of Facebook posts that businesses can rotate if they must

Four types of Facebook posts that businesses can rotate if they must

There are too many opportunities out there in the world of social media that makes it a bad idea to...

The video-sharing war: Microsoft battles Google for equal YouTube rights

The video-sharing war: Microsoft battles Google for equal YouTube rights

Since January, Google and Microsoft have been clawing each other’s eyes out over YouTube.  The trouble started way back in...

#Serena: not done serving on the court, nor on Twitter

#Serena: not done serving on the court, nor on Twitter

Let me just get this out of the way: I have a girl crush on Serena Williams.Her badass physical and...

Reach versus inaccuracy: should social media be at the forefront during a crisis?

Reach versus inaccuracy: should social media be at the forefront during a crisis?

The use of social media to report events has become a normal occurrence. Any time anything happens that is newsworthy,...