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Children can’t tell the difference between an ad and a regular link

By Rocco Penn1 min readGoogle News

Most people who have been using the Internet for a while can tell the difference between an advertisement and an actual search link, especially since most search engines actually highlight and identify ads, but teens aren’t that perceptive. At least, that’s what a new report from Ofcom claims, as the association recently did a study, where if found that a third of children between the age of 12 and 15 couldn’t tell the difference between an ad and a regular link, and that number was even lower for children between the age of 8 and 11.

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