Rival carrier companies are hoping to compete with China Mobile by slashing iPhone prices, which along with Apple’s own price cuts for iPads and MacBooks ahead of the heavy shopping season of Chinese New Year, will likely drive short-term sales for the company.

The recent launch of the iPhone 5s and iPhone 5c on China Mobile is causing a ripple effect across the mobile industry in China. Competitors, fearing that China Mobile—the world’s largest wireless carrier—may steal customers, are starting to drop prices. Until now, China Unicom had a strong foothold in China because it, and China Telcom, were the two only carriers to offer the device.