Discover Channels are Snapchat’s newest way of making money

Reaching 100 million daily active users is only half the battle, the other half is finding out how to make money from them. That’s something that Snapchat knows all too well, as the company still has yet to find a way to properly monetize itself, but it’s been experimenting like crazy in order to find the best way. The latest experiment comes in the form of sponsored Discover Channels, with Sony Pictures being the first company to use it by promoting Spectre, the new James Bond film.