Dom is the Siri of pizza delivery

Domino’s, the recognized world leader in pizza delivery, has found its voice. Dom, the virtual voice ordering assistant for Domino’s, is at your service via Domino’s ordering apps for iPhone and Android. In conjunction with Nuance Communications, Domino’s launched its voice ordering platform in June – marking a true first within both traditional and e-commerce retail. And Dom is the digital voice on the other side of the conversation that will make it all happen.

New technology is making the act of ordering pizza more seamless than ever. Domino’s today officially debuted a virtual assistant named “Dom,” a more simple version of Apple’s Siri and Microsoft’s Cortana that does one job pretty well: Order you pizza. Domino’s apps now include the voice-enabled feature, which was developed by speech-recognition company Nuance Communications. I just tried using “Dom,” and he was pretty responsive, whether it was the green peppers I wanted on my large pizza or the extra bottle of Sprite I asked him to add to my order. Domino’s notes that “Dom” can take orders for carryout or delivery, access saved orders, suggest additions, and find coupons. The company also included quotes from “Dom” in a press release today.