Facebook has spent the last few months tinkering with its News Feed algorithm to find the best way to predict what kinds of content you want to see. This has been met with mixed results, however, so the company has decided to put the decision of what its users want to see in the hands of the users themselves. 

Did your friend post something annoying on Facebook (again)? As of today you have more power at your fingertips to control which status updates, photos and links you see, or don’t see. Facebook are updating the news feed preferences for iOS to give users even more personalization ability. The update will be available for Android and desktop over the coming weeks. Facebook conceded that while they try their best to improve and personalize the news feed, they can never know exactly what we want so they’re giving us more ways to control what we see. What does this look like in action? Tap ‘More’ at the bottom right-hand side of the app, and then select ‘News Feed Preferences’ under Settings. From there you can select which friends and pages to see first, find new pages to connect to, and select which friends and pages to follow or unfollow.