One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance online through Facebook by focusing on what’s happening in the real world. Facebook is virtual, but that doesn’t mean it has to focus on the virtual world. Make it real.

If your business is out there doing things in the real world, you have plenty of potential Facebook content to post on your page (as well as you other social media pages and profiles). Do you participate in charities and local events? Do you sponsor a little league team? Do you have a monthly meeting at a local restaurant?

What about your employees? Do they go on trips or do amazing things like skydiving? Does your team have a bowling league? Does your service manager sing in a country western band on Saturdays?

There are plenty of things that we do in the world that aren’t necessarily associated with business. Finding the business posts is an easy task if you’re keeping your eyes, ears, imagination, and smartphone open. When you really get into it, humanizing the business by sharing things that are happening in and out of the store through your activities and employee activities is crucial. You’re business is made of people. On social media, people love other people. That’s what we really want to see on social. Take advantage of this by getting your content through your people.

This is where the people themselves can get involved. They don’t just have to be the content creators with their actions. They can be the content finders. They can brainstorm, make lists, and come up with things that they’re doing in the real world that make sense to get on social media. The content is out there. You just have to focus on people.