Former Google employee explains why Google Glass failed


We all know by now that Google Glass has failed, by why? According to a former Google employee, it failed because the product wasn’t even close to being ready when it was released but the company released it anyway at the insistence of Google co-founder Sergey Brin who thought that the company would be able to improve the device over time using customer feedback. 

This is a story that involves lots of public intrigue, a futuristic wearable technology, a secret laboratory, fashion models, sky divers and an interoffice love triangle that ended a billionaire’s marriage. This is the story of Google Glass. Before we begin, this is the part in the tale where I should probably explain what Google Glass is. Except, I don’t have to. Google Glass didn’t just trickle out into the world. Instead, it exploded with the kind of fuss and pageantry usually reserved for an Apple iSomething. From its unveiling in 2012, it was considered the Gadget, yearned after by everyone from nerds and chief executives, to chefs and fashionistas. It was the must-have toy that was going to set the gold standard for a new class of wearable computers.

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