We’ve already seen plenty of tech companies trying to be watchmakers, but Fossil is one of the first watchmakers to do the reverse. Having been a major player in the traditional watch market for years, Fossil released its first smartwatch today, known as the Q Founder, which can be purchased directly through Fossil for $295. The specs are still a mystery for the most part, but it has one of the best designs of any smartwatch that’s been released so far.