Our mobile devices have many uses to us, well beyond the talk and text functionality of the past. Millions of mobile apps are downloaded to smartphones and tablets every day. The types of apps we download are an indication of what uses we see for mobile devices.
According to a recent study by Nielson, we want to have fun, know when it's going to rain, monitor Facebook, and get directions. Over half of mobile device users have used apps for gaming, weather, social networking, and/or navigation in the last 30 days. Music, news, and entertainment follow.
Perhaps more interesting is the fact that 93% of app downloaders are willing to pay to play games.
Whether because of superior games available, a different user mindset, or a combination of the two, iOS gamers spend almost twice as much time playing games as the average mobile gamer. Apparently, Apple users just want to have fun.
