Gold-colored HTC One is now available in the U.K.

Yes, you can now own a gold-colored HTC One without having to buy an actual gold-plated version, which might cost you as much as some cars. The new hue is now available from two retailers in the U.K., including Carphone Warehouse and Phones 4U.

The gold HTC One is now out and up for purchase in the UK, while the pink Samsung Galaxy S4 will reach those shores next month. This will all be good news for those who love colorful smartphones, obviously.

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Written by Connor Livingston

Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.

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