The more information you have about your customers, the better your decisions will be, and the best way to gather such data is often to ask directly. But while it can be useful to post a quick survey question on your business’ Facebook page, you’ll get a more representative response if you host it on your main website.

For about the last year and a half, Google has let you mute display ads they don’t like. Just click the little [x] button and it’s gone and will never be shown to you again. That’s a pretty useful solution for noisy ads you really, really hate, despite the fact that they promise to show you that one weird trick to finally lose all your belly fat. Google’s users have already muted “millions of ads,” the company says, and it’s using this information as a signal to “make ads more relevant and useful.”