Google wants businesses and celebrities to post on its search results

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Google Search has evolved quite a lot over the years, especially with how it presents information. While you still see the traditional list of web pages whenever you search for something on Google, many times that list will be accompanied by separate boxes of condensed information that make it to where you don’t even need to leave the search results to find what you’re looking for. The company actually wants to expand on this idea, according to a report from The Verge on Friday, by allowing businesses and celebrities to post their own information on search results.

Google is trying out a new format for search results that would make the search engine look and work in some ways like a social network. Mayor and small businesses, as well as organizations and celebrities, would eventually have an especially dedicated Twitter-like feed that would give them a prominent space on the web. Google’s website states that businesses and organizations that are interested can feel free to join the waitlist. Alphabet’s Internet company first began experimenting with this format last month as it let presidential campaigns publish debate-related posts and later ordered candidates’ stances on key topics such as foreign policy and gun control. These search results looked similar to Google’s mobile “cards”, which users swipe and click or tap if they want to expand for more information. Search expert Mike Blumenthal first noticed and reported that the same features are now extended to other organizations and businesses when he was searching for engagement ring stores in Buffalo, New York, and found a specially designed advertisement for Andrew Jewelers.

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