Google introduced Android One earlier this year and rolled out the initiative in September, a project that was meant to unify the Android platform by targeting emerging markets. However, things have not exactly gone to plan as Android One devices have not sold well and many of India?s retailers are refusing to stock the handsets from the project. Android One launched in India with three devices available, the Spice Android One Dream, Karbonn Sparkle V, and Micromax Canvas A1.
Android One is the name given to the budget smartphones Google hopes will bring it success in growing markets around the world, but the new devices have received a frosty welcome from retailers in India, after they were shutout of the initial online-only launch, and the low profit margins associated with the $100 phones. According to anonymous executives speaking to The Economic Times, eight major electronics retailers in India, totaling 1,800 stores, have decided against stocking any Android One hardware. Launched in mid-September, the three Android One phones announced – produced by local manufacturers Micromax, Spice, and Karbonn – were initially only being sold online. When sales didn’t meet expectations, the hardware was offered out to retail stores.
