Google announced plans last month to use the names, faces, and information of Google+ users in its ads. Those plans have now been put into action. Fortunately, users can opt out of these new ads, called Shared Endorsements, by changing the settings on their Google+ account.

As part of Google’s ongoing and controversial attempts to integrate all its services with the Google+ social network, the company launched a new advertising model today that allows it to show Google+ users names, faces and information in ads unless they opt out.