How is this “phone” successful when it does literally nothing?

The NoPhone was released last year as an alternative to an actual smartphone. It gives users the satisfaction of having a hunk of smartphone-shaped plastic in their pocket without having to deal with the useful and oftentimes essential features that we all hate, like calling people. Obviously I’m not serious, and neither is the NoPhone, it’s a joke. Even so, that hasn’t stopped it from turning into a surprising success.