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HTC beefs up mid-end portfolio to regain market share

After underestimating segments outside of the high-end market, it’s launched four new mid-end phones in Taiwan under the Desire series positioned as affordable quality devices.

HTC has made good on its vow earlier this month to expand its mid-end offerings in a bid to recapture market share. The Taiwan-based smartphone maker introduced on Wednesday four new models under the HTC Desire series positioned as affordable smartphone, according to Jack Tong, HTC’s Greater China region president, in a press release.

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Written by Jesseb Shiloh

Jesseb Shiloh is new to blogging. He enjoys things that most don't and dismisses society as an unfortunate distraction. Find him on WeHeartWorld, Twitter, Facebook, and Pinterest.

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