HTC plans to focus more on the low-end smartphone market

Apple, despite not selling low-end handsets, is doing very well for themselves. Nokia on the other hand despite selling high-end handsets, has actually done better for itself by selling low-end devices like the Nokia Lumia 520, so which strategy should one adopt? According to a report from Reuters, HTC’s Chairwoman, Cher Wang, revealed that the company was planning on selling more $150-$300 handsets in 2014.

Smarting from growing losses, Taiwanese phone maker HTC Corp says it will expand its range of cheaper products as it fixes off-target marketing for its premium smartphones. The company that has long prided itself as a purveyor of upscale, feature-loaded products says it needs to sell more mid-tier and affordable smartphones after losing out in 2013. Muscled off-track by fast-growing Chinese rivals like Xiaomi Inc as well as giants like Samsung Electronics Co and Apple Inc, HTC is seeking to reverse a two-year sales slump matched by an 80 percent drop in its share price. “The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market,” said co-founder and Chairwoman Cher Wang, speaking to Reuters in New York last week alongside Chialin Chang, HTC’s ‎Chief Financial Officer.

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Written by Chastity Mansfield

I'm a writer, an amateur designer, and a collector of trinkets that nobody else wants. You can find me on Noozeez, and Twitter.

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