Instagram introduced the first paid ads for its mobile app back on Nov. 1, and over a month later the company says it’s been a huge success so far. In a blog post sharing its early analysis, the company reveals how its sponsors faired on Instagram.

We introduced ads on Instagram on November 1 and today we’re sharing results from some of our first sponsored campaigns in the home feed on mobile. Ads on Instagram are designed to support brands focused on reaching large audiences with memorable, high quality content. We think this aligns with the way people and brands already use Instagram – sharing photos and videos that capture a moment, inspire others, or shift perceptions.