Intel will be rolling out its own pop-up stores starting later this month

Intel will be rolling out its own pop-up stores for the holidays, the first of which will be opening in New York. The stores will only remain open during the holiday season and will close some time in late January. Unlike traditional retailers Intel’s stores won’t actually be selling anything. Instead, they will focus on luring customers in with freebies and showing off the company’s products in an effort to push Intel’s brand.

Intel might be known for its processors inside PCs, but the company is now experimenting with a line of retail stores this holiday. A range of Intel “experience” pop-up stores are set to debut shortly, with the first opening in New York on November 23rd. The stores are designed for the holidays, and are only open until late January. In a promotional video, Intel claims it’s “redefining retail” with free coffee each day, free movies on Friday’s, and a showcase of PCs, tablets, and other Intel-powered devices at the stores.