Rocco Penn A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, and Facebook.

Is Apple looking to boost its audio and video technologies?

46 sec read

If you’re in the mood for Apple speculation, the company’s recent recruiting of Dolby Executive Vice President Mike Rockwell has many people speculating about some new audio and video-centric Apple products in the near future. Rockwell has extensive experience in streaming media, digital video, audio processing and sound, all of which are areas that Apple has become especially interested in recently. 

Continuing its high-level executive hiring spree, Apple has recruited Dolby Executive Vice President Mike Rockwell to become an executive in its hardware division, 9to5Mac has learned. According to a source, Rockwell has likely been hired to bolster the audio and display performance of future Apple products, which could include anything from next-generation Apple monitors to professional audio/video editing tools to speakers. Rockwell’s LinkedIn profile confirms he joined Apple in February but does not specify his role. At Dolby, Rockwell was most recently in charge of the company’s Advanced Technology Group, where he led the “invention of new technology and incubation of new businesses,” according to an archive of Dolby’s executive profiles page. While Dolby is best-known for multichannel audio solutions, Rockwell was interestingly involved in Dolby Vision, a “state-of-the-art color display technology” designed to improve the color rendition and brightness of high-definition displays and capture tools, among other projects.

Avatar of Rocco Penn
Rocco Penn A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, and Facebook.

Apple is purging hundreds of thousands of apps from…

It may be the end of summer, but that isn’t stopping Apple from doing a bit of spring cleaning. Tomorrow, coinciding with the launch...
Avatar of Alfie Joshua Alfie Joshua
1 min read

Images of Apple’s first Lightning-based EarPods have been leaked

While we don’t have an official confirmation, numerous reports over the last few months have claimed that Apple will be ditching the 3.5mm audio...
Avatar of Alfie Joshua Alfie Joshua
1 min read

Apple responds to Spotify’s accusations of being anti-competitive

Owning the App Store means that Apple has the power to control the success of apps released on iOS, and owning Apple Music means the...
Avatar of Carl Durrek Carl Durrek
1 min read

Leave a Reply

Your email address will not be published. Required fields are marked *