Jawbone no longer sees itself as a hardware company

Jawbone makes wearable fitness trackers and wireless audio devices, which means it’s basically a hardware company, but don’t let CEO Hosain Rahman hear you say that. In a recent interview with Recode, Rahman stated that Jawbone no longer sees itself as a hardware company, and that it’s hardware is mostly just a way to bring its software to consumers. The software itself is the real product, which is why the company has been forming partnerships with other hardware makers in order to put its software inside products without having to make the products itself.