Jet.com’s biggest problem is that people don’t know how cheap it is

It doesn’t matter how low your prices are compared to your competitors if customers aren’t aware of the price difference. That’s one of the biggest problems that Jet.com is facing at the moment as it continues to try and steal the e-commerce crown away from Amazon. CEO Marc Lore acknowledged this in an interview earlier this week when he explained how hard his company is trying to make customers aware that Jet.com has better prices.