Kanye West may have breathed new life into Tidal

Whatever your opinion of Kanye West is, either as a performer or as a person, you can’t deny that his popularity is almost unparalleled at the moment. Such is his popularity that an exclusivity deal for his newest album was enough to breathe new life into Tidal, a music-streaming service that was nearly killed in the womb by all the controversy and criticism it received during its initial launch. West is good friends with Jay-Z, who owns Tidal, so he decided to give the service the adrenaline shot it needed to get back on its feet by making his new album, The Life of Pablo, available exclusively through Tidal for the time being, which has helped bring the service to the top spot in the App Store.