Left 4 Dead creator releases interactive trailer for its new game

With each successive round of gaming consoles, developers get a little more inventive with the available technology. The same goes for how they tease their audience ahead of a game’s launch. Turtle Rock Studios, the team behind Left 4 Dead, recently released an interactive trailer for its upcoming co-op shooter, Evolve. The clip follows a session of four players as they stalk and then battle the gigantic, player-controlled creature that’s out to end them. 

A new trailer for co-op shooter Evolve gives you six different perspectives that can be switched between by viewers. The Evolve — 4v1 Interactive Trailer shows off the entirety of an Evolve match from the perspective of Griffin the Trapper, Markov the Assault, Hank the Support, Val the Medic, The Goliath Monster, along with a sixth channel combining each perspective while adding a commentary from the studio’s co-founder and design director Aaron Chambers and Chris Ashton. Turtle Rock’s previous works include Valve’s Counter-Strike: Condition Zero and the Left 4 Dead games. The studio was originally developing Evolve to be published by THQ, but the IP went up for sale when THQ collapsed in December 2012. Evolvewas purchased for $10.8 million by publisher Take-Two last January during the THQ liquidation auctions. Turtle Rock co-founder Phil Robb expressed at the time that the studio “came out of the proceedings in an awesome position” following the purchase, despite failing to purchase back its own IP with a $250,000 bid.

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Written by Michio Hasai

Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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