Lenovo is killing off the Motorola brand name

Few companies have contributed to the mobile market as much as Motorola has, and despite the fact that most of these contributions were made in the pre-smartphone area, the company has still managed to maintain a strong presence in the smartphone market. That’s why it’s odd that Lenovo, which bought Motorola from Google back in 2014, has decided to kill off the Motorola brand name in favor of the new Moto by Lenovo moniker. Motorola’s name has a lot of power in the mobile market, whereas Lenovo’s has very little, so replacing Motorola’s brand name doesn’t seem like a smart move.