What’s this? An exit for Mark Pearson’s Markco Media, best known for being the parent company of MyVoucherCodes.co.uk, but also a prominent investor in UK online marketing and e-commerce-driven startups, including most recently Last Second Tickets. It’s been acquired by mobile money and publicly listed company Monitise for up to £55 million, including earn outs. Specifically, the all-share deal is disclosed as an acquisition of the business and assets of Markco Media Limited, along with the entire issued share capital of Last Second Ticketing Ltd., the company behind Last Second Tickets. So, count this as exit for both MyVoucherCodes and Last Second Tickets.

Monitise plc (“Monitise” or the “Company”), the global Mobile Money technology provider, today announces the acquisition of the business and assets of Markco Media Limited, along with the entire issued share capital of Last Second Ticketing Limited (together the “Acquisition”), which will instantly enhance Monitise’s international mobile commerce network. As part of this transaction, Monitise has acquired the MyVoucherCodes.co.uk and Last Second Tickets brands. The Acquisition supports Monitise’s strategic focus on becoming the enabling partner of choice amid the biggest shift in financial services and shopping in a generation, as brands turn to mobile. The Acquisition augments Monitise’s Buy Anything mobile commerce product offerings by connecting to a global network of 60,000 brands and retailers, and accelerates Monitise’s capabilities in line with the platform investment announced in March. MyVoucherCodes.co.uk is a leading voucher, coupon and discount deals site that works with 80% of the UK’s leading online retailers and counts Marks & Spencer, John Lewis, Debenhams, Thomson Holidays, Argos, Currys, Sky, B&Q, Tesco, Walmart, Target, Amazon, The Home Depot, and Carrefour among the merchant brands it works with.