Modern search marketing is more art, less science with Penguin 2.0

There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the upcoming Penguin 2.0 algorithm update. Some start to panic as they’ve seen these algorithm updates force companies to make major changes. In some cases, companies have had to close down because adjusting was just too much to bare. The other perspective is that these changes bring the game of optimization more in line with quality over quantity, strategy over brute force, and perhaps most importantly, art over science. That’s what’s expected with the upcoming update based upon a mixture of common sense and some pointed Tweets by Google’s spam czar, Matt Cutts. The pursuit of quality links instead of having a large inbound link portfolio has been the focus of Google (and Bing) for over a year now and the coming update will likely be more of the same. The art aspect of it all comes down to getting more value out of higher-quality content that can be enjoyed by real people versus meaningless links outside of content or on sites that have no real value to the search engines. Before, it was easy to stuff links on as many sites as possible to get the juice necessary for SEO. It made it to where the science was dominant – automated platforms, bulk link submission tools, and link generating scripts once ruled the search marketing world. Today, one strong article or infographic on a high-value website can get websites more coveted link juice than literally thousands of low quality links. This is where the artistry comes into play. As businesses and marketing agencies continue to hone their skills and progress their strategies, it’s important that they understand this dynamic. It’s no longer a good thing to have dozens of link builders hitting up websites. Today and into the future, strong content creators with the connections to get their content placed on relevant and trusted sites are the most sought after resources in the industry. Everyone else is simply spamming up the system and Penguin 2.0 will punish those who do not adapt.

Disclosure: Some of the links in this article are affiliate links and we may earn a small commission if you make a purchase, which helps us to keep delivering quality content to you. Here is our disclosure policy.

JD Rucker
JD Rucker
JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.

1 COMMENT

  1. The Penguin 2.0 is rolling out today, and it will make a lot of change of the SERP than the past. The age of producing high value content that’s worth sharing is become full effect.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular This Week
Similar Stories
Secret To Startup Success: Failure
Insights

The Secrets Behind Startup Success and Failures

Drew Hendricks
Imagine all good ideas turning into a successful business world where mere passion guarantees success. Far from that! The truth...
Telegram AI-powered sticker search
Interaction
In the rapidly evolving world of instant messaging, Telegram is a promising messenger that keeps on updating new things related...
Nokia and Cellcard Collaborate to Elevate Cambodia's Fiber Broadband Network
Infrastructure
Phnom Penh, Cambodia – February 13, 2025 – In a significant move to enhance Cambodia's digital infrastructure, Nokia and Cellcard...