As I witnessed my Pittsburgh Steelers fall to the cheese heads, I couldn’t help but be sullen throughout the night. But at least there is something good I can claim: not all of the car commercials sucked during the Super Bowl. Most of them sucked, I admit (especially the Hyundai ones), but not all of them. Three, in particular, stood out above the rest.

“The Force” by Volkswagen came out on top, featuring pint-sized Darth Vader too. It currently has 20.98 million hits on YouTube.

https://www.youtube.com/watch?v=R55e-uHQna0

Eminem set the tone for Chrysler in “Imported From Detroit.” It currently has 3.72 million hits on YouTube.

https://www.youtube.com/watch?v=SKL254Y_jtc

Volkswagen also did very well with “Black Beetle,” which featured a creative and beautiful. It currently has 2.56 million hits on YouTube.

https://www.youtube.com/watch?v=8ulbjaKmKG0

Either way, it was surprising to see the automakers do so well with their marketing. This usually isn’t the case.