Two big studios have joined forces to tackle a problem facing the industry. Which is great news, except they’re working on the wrong problem.
Warner Bros and Disney have teamed up and are working together – not to provide a better product in a better way to the eager paying customers the music and movie industry has failed and continues to fail, but to attack an advertising company known to work with pirate sites.
The target is Triton Media, an advertising consultancy firm alleged to have worked with up to nine websites the studios consider “one-stop-shops” for movie piracy.
The ongoing problem for movie studios looking to put a stop to piracy is that by the time they have filed their lawsuit, the website has changed its name and moved its servers to another country. Warner Bros and Disney are hoping to instead attack the source of revenue.
I say this is a failed attempt, that the studios are getting desperate and tired of having to work for their prosecutions. But I do have a potential solution for them:
Sue Tim Berners-Lee.
Why waste time targeting users, websites and supporters and revenue sources when you can simply take aim at the guy who actually invented the product responsible for destroying your business model?
As reported by Reuters
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