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HBO says its partnership with Apple was a no-brainer

While we’ve been expecting HBO’s standalone streaming service for quite some time, we were surprised to hear that the service would arrive as an Apple exclusive for a limited time. Speaking with CNBC, HBO CEO Richard Plepler said that partnering with the company was pretty much a no-brainer considering how 60% of its streaming already comes from Apple devices. 

HBO CEO Richard Plepler said Tuesday he believes the company’s new product will will be a big hit with millennials. “We think HBO Now is something of a millennial missile,” Plepler saod on CNBC’s “Squawk Alley.” “We think this is a terrific opportunity to earn 10 million broadband-only homes in the U.S., and that’s largely a millennial audience.” HBO Now is scheduled to be released in early April and will serve as an over-the-top alternative for consumers without a cable subscription. The service will come with a price tag of $14.99 a month, considerably higher than Netflix’s and Hulu’s montly prices ($8.99 and $7.99, respectively). Plepler said consumers, especially millennials, will be willing to pay the higher price. “We think we have a premium product. We have extraordinary content … and it’s the price of a movie ticket and a bucket of popcorn. If you look at the value of that, we think it makes perfect sense and we think the consumer is going to agree with us,” he said.


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Written by Jesseb Shiloh

Jesseb Shiloh is new to blogging. He enjoys things that most don't and dismisses society as an unfortunate distraction. Find him on WeHeartWorld, Twitter, Facebook, and Pinterest.

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