Niantic Labs is splitting away from Google and becoming independent


Not all of Google’s divisions and subsidiaries are moving over to Alphabet, at least one of them is going to spun off into an independent company that’s separate from both Alphabet and Google. Known as Niantic Labs, this Google unit focuses on augmented reality and will be splitting away from Google and its new holding company in order to accelerate its growth and “align more closely with investors and partners in the entertainment space.”

Two days after announcing a sweeping reorganization, Google has detailed its first departure. Niantic Labs, an augmented reality unit of Google, will be spun off into an independent company. The split, which is unusual for Google, means that Niantic Labs won’t be part of Alphabet, the new holding company that is expected to be formed later this year to include Google and other parts of the company. The move was announced by Niantic Labs in a Google+ post on Wednesday, and confirmed by Winnie King, a spokeswoman for Google. She said the split would allow Niantic to accelerate its growth, “which will help them align more closely with investors and partners in the entertainment space,” but didn’t provide any more details. Niantic said it will allow the company to work with new partners while continuing to collaborate with Google. Google’s reorganization, announced Monday, restructures the company’s businesses under a holding company called Alphabet.

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